If I fell is part of the new Luxury emerging in the accessories market. 

A self start-up focused on small-batch and limited edition handbags. Our sustainable beliefs reside in respectful sourcing, hands-on and transparent production. The season(less) must-have shapes come in audacious colors are worn for years to come.

Designed and founded by Ashli Parker Fell, with a 12+ year career working for large fashion companies.

“–there is a much needed change happening on the horizon”



Made in New York in a small leather atelier. We take pride in our relationships with manufacturing partners and keep a hands-on process to support clean and healthy environments. Our partners practice fair-trade ethics to skilled leather crafters who love what they do and are paid well-deserved wages. Your bag has this much power to support that!


Our leathers are hand-chosen by color and respectfully sourced from an Italian tannery and locally in NYC. Just the right amount is shipped straight to the makers to be inspected and cut. Limited Edition bags use special discontinued 1-off skins so they don’t go to waste and you get a unique bag.




Designed in the country, just outside of Philadelphia, PA and made in NYC. We will always be transparent about where and how your bags are made so you know what you are getting and supporting. This is an image of the metal die cuts that are made custom to the shape that we will use over and over to make the bags.